[Screenshot: sanitized UI]
Problem
Stakeholder surveys showed marketers had no central way to discover agents, MCPs, skills, and platforms, and tools were duplicated across teams.
Approach
Defined a net-new discovery product built around marketer personas, so each person sees a curated set of tools. Partnered with the agent registry team and the learning and development team. Built adoption analytics in from day one.
What shipped
A gateway for all of AWS Marketing with persona-based curation, adoption analytics, persona-targeted promotion, and integrated learning, service catalog, and manager resources.
Outcome
Discovery takes seconds with personalization on. Metrics are tracked toward full adoption and a transition to an invokable agent registry.
Atelier — Gabriel Spence
Set in Fraunces & Montserrat
Seattle, WA · MMXXVI