[Screenshot: sanitized UI]
Problem
Campaign launches required multiple manual handoffs across disconnected marketing systems, and an average campaign took days or weeks.
Approach
I defined and prototyped an AI workflow orchestration product that integrates those systems and automates the launch process.
What shipped
It combines predictive AI, agents, and a low-code front end to speed time to market.
Outcome
Thousands of campaigns now run through it each year across multiple marketing business units, and average campaign time has dropped from days or weeks to hours as part of a roadmap to halve campaign effort.
Atelier — Gabriel Spence
Set in Fraunces & Montserrat
Seattle, WA · MMXXVI