[Screenshot: sanitized UI]
Problem
An understaffed marketing team serving a large base of internal and external customers spent days on manual campaign work and hundreds of hours on data lookups each planning cycle.
Approach
I defined, prototyped, and built a product line to remove that work.
What shipped
Messaging campaigns that took days of copy-paste now go out in three clicks, and first-response support agents handle data lookups with deterministic output over a minimized dataset for security and performance.
Outcome
The team is no longer a bottleneck and has hundreds of hours back each cycle for higher-value work.
Atelier — Gabriel Spence
Set in Fraunces & Montserrat
Seattle, WA · MMXXVI